About Parallel Ventures

Parallel Ventures began as a deeply personal endeavour. For years, I mentored entrepreneurs who were navigating the same challenges over and over again — from validating their ideas to building sustainable revenue, managing setbacks, and staying sane through it all.

What I saw missing in the ecosystem was something that blended structured insight with human understanding — a roadmap that was as much about clarity and execution as it was about resilience and identity. That's how the idea for Parallel Ventures was born.

At first, it was just a book. Then it became two. And now, it's a living, breathing ecosystem — built around the Parallel Ventures Startup Framework that I've used with founders across industries and stages.

Today, Parallel Ventures offers more than just reading material. It's a layered journey:

  • A structured Framework for every phase of your startup growth
  • A book series that brings strategy to life through story
  • 1-on-1 Guidance for founders who want tailored mentoring
  • Interactive Workshops under the Scalora series
  • A growing community of founders, mentors, and doers
  • Tools, templates, and assessments to turn insight into action

This is my attempt to create something that's not just instructive — but transformative. Whether you're just starting out or redefining what success means, I hope Parallel Ventures meets you exactly where you are.

And helps you move forward.

Our Mission:

To normalize the pursuit of entrepreneurship alongside life. To make it accessible, achievable, and deeply fulfilling.

Why I Built Parallel Ventures

Over the years, I've mentored hundreds of first-time entrepreneurs — most of whom weren't chasing scale, but simply trying to get started the right way.

I realised that most startup content caters to the loudest, the fastest, and the most funded.

Parallel Ventures exists for everyone else.

For the thoughtful doers. For those who need guidance without the noise. For those who value 1-on-1 support grounded in experience.

Hi. I'm Ajaii.

With over 35 years of professional experience across various fields, including more than two decades in leadership positions at top organisations, I have the privilege of supporting numerous entrepreneurs and startups through the ups and downs of their journeys.

I began my career in the tech industry, I transitioned into the development sector and then explored personal and employee wellness. Along the way, I've had the pleasure of mentoring multiple entrepreneurs and startups, which has allowed me to create a unique blend of knowledge across various fields. As someone who has walked the entrepreneurial path, I totally get the struggles, uncertainties, and big challenges that come with creating something from the ground up.

I'm setting up the Parallel Ventures Entrepreneurial Ecosystem to create a practical, action-oriented space where aspiring entrepreneurs and side hustlers can navigate the startup journey with real insights, not just theory. Too many founders struggle alone - I want to share structured lessons from #101StartupInsights and Parallel Ventures to help them make informed decisions and take meaningful action. This community is about learning, applying, and growing together, ensuring that more ideas turn into sustainable businesses.

Ajaii Mahajan | Founder & Author
Parallel Ventures